Paige Is Building A Media Empire Spiranac has launched a brand new media company called Paige Co.
Paige Spiranac is taking her influential presence in golf to the next level by launching Paige Co., a brand-new media company formed through a strategic partnership with Pro Shop—the golf media and commerce powerhouse renowned for producing Netflix’s hit documentary series “Full Swing” and contributing to projects like “Happy Gilmore 2.”
Announced in February 2026, the joint venture marks a significant evolution for Spiranac, who has built one of the largest and most engaged followings in golf over the past decade largely through her own efforts on social media platforms like Instagram, YouTube, and X. What began as solo content creation—often filmed with just her cell phone and occasional help from family—now gains substantial backing to scale into premium entertainment, owned intellectual property, and consumer products.
Pro Shop, led by Chad Mumm, will handle the operational heavy lifting, providing full production capabilities, distribution channels, sales support, merchandising expertise, and marketing infrastructure. This allows Spiranac to focus on creative direction while expanding beyond traditional influencer content. As part of the deal, she becomes an equity owner in Pro Shop and a strategic partner across its broader ecosystem, including ties to outlets like Skratch.
Spiranac expressed her enthusiasm in her announcement, reflecting on her journey: “For the past 10 years it has really just been me and my cell phone capturing content to share with you all⛳️ it’s been a wild ride and I’ve learned that having a supportive team around makes all the difference!” She teased upcoming projects, adding, “I’ll be sharing more soon and I can’t wait for you to see the new series we are working on👀 So much content coming!”
Mumm echoed the excitement, calling Spiranac “the original golf creator and influencer” and praising her work ethic. He described the partnership as pioneering: “This is the first time we’re taking all of the infrastructure we’ve built across studios, media, and commerce and putting it behind a single creator.” The move positions Paige Co. as a potential model for the creator economy, not just in golf but across media, by transforming individual talent into scalable businesses rooted in storytelling, branded commerce, and modern fan engagement.
Early signs point to a strong emphasis on YouTube growth, with Spiranac soft-launching collaborative content shortly after the announcement, including travel vlogs and crossover appearances tied to Pro Shop’s network. The venture aims to produce new shows, premium series, and branded merchandise that align with her authentic, fun, and glamorous take on golf—appealing to both dedicated fans and a broader audience.
This partnership comes at a time when golf media continues to boom, fueled by streaming platforms and creator-driven storytelling. Spiranac’s transition from self-made influencer to media entrepreneur underscores her entrepreneurial savvy and the increasing value of personal brands in the sport. With Pro Shop’s proven track record in high-profile productions and commerce, Paige Co. has the foundation to become a major player in golf entertainment, promising fresh content that keeps her signature style front and center while reaching new heights. As more details and series roll out, fans can expect the same engaging, unfiltered perspective that made her a standout—now amplified by professional production and strategic scale.
