Rúben Amorim is actually a special one and the players loves him. His type of training has never been seen. We just signed another Alex Ferguson because of what he does on the training”-Manchester United are shocked and surprised after watching what the new coach Ruben Amorim did in training as the players are very happy with him.

Ruben Amorim’s primary focus as the new Manchester United manager is to establish a sense of unity and culture within the team, with the goal of showcasing the early stages of a new identity when the Red Devils face Ipswich Town next Sunday.

The 39-year-old Portuguese coach—nicknamed “The Poet” by compatriot Cristiano Ronaldo—is tasked with reviving a struggling side currently sitting 14th in the Premier League following Erik ten Hag’s dismissal last month.

Setting a New Standard

Speaking to Manchester United’s official media on Friday, Amorim outlined his vision:
“I want to say beautiful things to you, but I’m really honest. What I can say is that you will see an idea. You might like it or not, but you will see an idea. You will see positioning. You will see something—something that shows what we want to achieve.”

Despite having only two training sessions with the team before matches resume after the international break, Amorim emphasized the importance of instilling culture and character over tactical specifics.
“A lot of people talk about 3-4-3 or 4-3-3 and all that stuff. But when I think of Manchester United, it’s not about formations. It’s about the character of the players, the way they perceive the club. That’s what we need to focus on before anything else—before the pressing, before the tactics.

“The priority now is creating principles, identity, and the character that defined this club in the past.”

A Charismatic Leader

Amorim’s charisma and emotional connection with players have already been noted, with United captain Bruno Fernandes highlighting the strong bond Amorim fostered at Sporting. The outpouring of emotion from his former players when he announced his departure reflected his ability to inspire and connect.

“It’s a funny thing because I like to speak—not too much—but when I speak, I think I speak from the heart,” Amorim said.

Hungry for Success

Amorim admitted he was drawn to Manchester United because of its passionate fanbase and rich history.
“I feel this is the place I want to be because the people here are hungry for success. You can sense the potential to be part of something special. The club’s history is a big reason for taking the job.”

Amorim arrives at United after a highly successful spell at Sporting Lisbon, where he ended a 20-year title drought with league championships in 2021 and 2024. His final match in charge marked an 11th consecutive win, putting Sporting on course for their first back-to-back league titles since the 1950s.

Key Fixtures Ahead

Amorim’s first match at Old Trafford will be against Bodo/Glimt in the Europa League on November 28, followed by a crucial home Premier League clash with Everton on December 1. As Amorim looks to imprint his identity, fans and players alike are hopeful for a revitalized Manchester United.

Rúben Amorim’s appointment as Manchester United manager marks a turning point for a club eager to reclaim its identity and culture amid a challenging Premier League campaign. With the team currently languishing in 14th place, Amorim is determined to establish a unified vision and reinvigorate a squad that has struggled for consistency.

### A Clear Vision for Identity
Speaking to the club’s media, Amorim emphasized his desire to create a recognizable playing style and ethos:
> *”You will see positioning. You will see something—something that shows what we want to achieve. But before tactics, we must focus on the character of the players and the culture of the club.”*

This approach underscores his commitment to long-term foundations over immediate tactical solutions, aiming to reconnect Manchester United with the values that once defined its success.

### Emotional Leadership
Amorim’s ability to inspire and connect with players has already drawn praise, particularly from Bruno Fernandes, who experienced Amorim’s leadership firsthand at Sporting Lisbon. His emphasis on emotional intelligence and clear communication has fostered loyalty and trust, qualities critical in uniting a fractured squad.

### The Road Ahead
Although Amorim has only two training sessions before his debut against Ipswich Town, he faces high expectations. Key fixtures against Bodo/Glimt in the Europa League and Everton in the Premier League will test his ability to translate his vision into immediate results. Fans are hopeful that his proven track record—highlighted by two league titles with Sporting Lisbon—can bring a fresh sense of purpose to Old Trafford.

### A Club Hungry for Revival
Amorim’s decision to join United was driven by the club’s storied history and the passion of its supporters. His acknowledgment of their hunger for success reflects his own ambition to lead United back to prominence, starting with principles and identity as the foundation for tactical and competitive success.

As the new era begins, Amorim’s focus on culture and character offers a glimmer of hope for a club eager to rebuild. The upcoming matches will provide the first glimpse of his vision for Manchester United, with fans anxiously awaiting signs of a resurgence under “The Poet.”